NyxonLab
Brand IdentityBranded WebsitesMarketingCreative Direction

Can abrandchangehow youfeel?

Scroll downTo begin the story
6
Chapter I

Narrative

Selected work. Identities built for founders who would rather be remembered than merely seen — across food, fashion, packaging and retail.

Selected work06 projects
01 / 06

Goreto

Nepali Thakali & multi-cuisine

A restaurant built on two culinary paths meeting at one table. We wrote the name into a serif logotype and carried it across menus, napkins and signage.

Branding2024Siliguri
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Goreto
02 / 06

Garg's Studio

Interior design identity

An interiors practice selling restraint. The monogram is a single ligature that reads as an arch, applied across a brand book, stationery and social.

BrandingMarketing2024Siliguri
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Garg's Studio
03 / 06

Saacha

By Aanchal Kedia

A couture label that needed to feel aspirational without shouting. We built the campaign language and art-directed the collection shoot.

BrandingMarketing2025
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Saacha
04 / 06

Mustang Thakali

Authentic Thakali food

Packaging for a Nepali kitchen that travels. Mountain photography, a handwritten greeting in Nepali, and a system that survives a takeaway tray.

Branding2024
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Mustang Thakali
05 / 06

Desi Sip

Goli soda, reissued

A street-corner drink given a shelf-ready identity. The moustache is doing the work — recognisable at arm’s length, on a can, in a fridge.

Branding2025
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Desi Sip
06 / 06

SaltWise

Salicornia sea salt

A salt brand claiming the health shelf rather than the spice aisle. Marine navy, botanical line work, and a pouch that reads as pharmacy, not kitchen.

Branding2025
View case study
SaltWise
7
Chapter II

The Studio

Strategy first, craft always. A small studio, deliberately — so the person you brief is the person who does the work.

The Studio

The art of Godfidence

We work with founders who already know what they are worth and need the world to see it. Strategy first, craft always — identities built to carry weight in a feed, on a shelf, and across the long arc of a brand's life.

6Projects
14Industries
2019Since
Roushan Dubay, founder of NyxonLab
Roushan DubayDirector / Founder
Founding member

Work that gets seen

A brand nobody meets is just a beautiful file. Keshav runs the marketing side — campaigns, Meta ads and the social systems that carry the identity outward and keep it on-brand at volume.

Keshav Agarwal, founding member of NyxonLab
Keshav AgarwalMarketing / Founding Member
Start something

Got a brand worth building?

Chapter I — NarrativeChapter II — The StudioChapter III — CraftChapter IV — Connect